While no business doubts the value of maximizing exposure for their logo or message, many are overlooking very low-cost opportunities to do just that. Before looking for small business advertising and sponsorship options with outside sources, doesn’t it make sense to brand and sponsor yourself as effectively as possible?
I believe that a simple sticker marketing campaign is the most underrated and overlooked marketing tool in the world. In my book that gives small business advertising tips, Stick This!, I reviewed some of the different distribution techniques for sticker marketing campaigns. The lowest risk and lowest cost method is called “Place and Promote”. Place and Promote sticker distribution is about claiming real estate – placing promotional vinyl stickers, like our custom die cut decals, everywhere a business owns or controls (even if temporarily). This small business advertising tip is one of the easiest ways to build brand awareness and stay connected to customers. Obvious examples of Place and Promote sticker marketing campaigns include branding company vehicles and product labeling, but it goes much deeper than that. There is also signage, package labeling, equipment and tools, and all equipment and products that businesses come into contact with in their sales and service cycles. These four questions from my alternative small business advertising book will help any business quickly assess whether they are effectively taking advantage of a Place and Promote Sticker Marketing Campaign.
Get your business noticed with promotional vinyl stickers from Asset Print. Article soure: https://www.websticker.com/blog/small-businesses-sponsor-themselves/
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