The popularity of craft spirits continues to soar off the back of the well-established craft beer and cider markets. Handcrafted, small batches, locally sourced ingredients, unique flavour profiles: these brands are innovative and experimental. In turn, packaging plays a key role in expressing a brand’s unique story. Here we talk you through four design trends playing out in the craft spirits space and the practical ways you can incorporate them to create memorable labels. Design trend 1: Old school with a contemporary twist Communicating luxury and status, this design trend uses nostalgic, historic or vintage cues to convey the brand’s story. To create this look on a label, consider:
Design trend 2: The Bootlegger look Inspired by the prohibition era, this look uses a hand-drawn, raw design aesthetic full of mystery. Some of the practical ways to create this look include:
Design trend 3: Modern, clean and contemporary A fresh, fashionable and Instagrammable design feel that can be captured with label elements such as:
Design trend 4: Botanical, natural and organic
A look influenced by nature that is soft and harmonious, with luxury, fashion and sustainability cues. Consider using:
Interested in more label inspiration or getting the help of label printing pros to design and make the perfect labels for your products? The right label printers will be delighted to advise you and most helpful in getting your labels printed. . . Article source: https://bestflyerprinting.tumblr.com/post/682792110345388032/how-design-trends-can-be-translated-into
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