Have you ever thought about completing your exhibition stand with the perfect cherry on top? An exhibition hanging banner can offer just that. Suspended from the ceiling of the venue, finish your stand with a promotional structure that can be seen from every angle of the event. What Is an Exhibition Banner or Hanging Structure?
Hanging banners are suspended banners, used as a promotional tool to complete a trade show or exhibition stand. 5 Reasons You Need an Exhibition Banner Here are just five of the main reasons you need an exhibition hanging banner for your next major event. Make Use of The Entire Height of Your Stand Creating the best stand is all about making use of your floor space for maximum impact. A hanging banner lets you make use of the full height of your stand space too. This is a space that is often left as an afterthought and therefore, wasted. Get Seen from Across the Venue Hanging higher than any pop-up display or banner, an exhibition hanging structure will ensure your brand and logo can be seen from across any size venue. The Only 360 Degree Promotional Product Whether you opt for an angular or circular hanging display, these products are a fantastic option to get 360-degree visibility for your brand throughout the entire exhibition venue. Hanging Structures Work Without a Stand For events where you don’t have a stand yourself, having a hanging display means you can still advertise in an impactful way without needing any floor space whatsoever. Designed for Simple Installation Although a very high-impact part of your stand, all of our exhibition hanging structures have been specifically designed for simple and safe installation. The structure fits together in numbered sequence without tools while the graphic can slip over the framework, fastening with a simple zip. Metal hooks make hanging from the venue easy. How Do You Set an Exhibition Banner Up? If you choose to print a hanging banner for your stand, you will need to speak with the event organiser to arrange the rigging and rigging point for your structure where there is most likely an additional fee for this service. The display itself is easy to put together without tools, but you will require cooperation to safely suspend the structure from the metal hooks included to the correct rigging point inside the venue. What Is a Rigging Point? When we talk about hanging displays, you’ll hear the word rigging and the phrase rigging point. Rigging, in general, is the work required to physically hang a structure from a venue ceiling. The rigging point is the spot on the ceiling that is safe to hang your structure. These will differ with every venue so this is something that must be discussed ahead of time between yourself and the event organiser. . . . . Source: https://www.expocart.com/blog/
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In some cases, bigger is better. Large-format printing is a valuable tool for businesses because it allows marketers to showcase graphics and messages in a big way. Whether you’re in need of a large banner outside your storefront or a life-size poster to advertise a new product, large-format printing in Cape Town will ensure your message is seen.
What Is Large Format Printing? Large format printing refers to any project that is printed on large sheets of paper or other materials. These projects are typically too large to be created on standard commercial printing presses. Instead, they require specialized equipment to give you an expanded printing area. On flatbed printers, the material is placed on the flat surface of the printer, and UV light turns liquid ink into solid ink in order to print directly onto the material. Roll-to-roll printers print on flexible materials, such as vinyl banners or canvas, by rolling the materials through. Graphic-heavy designs and print jobs that need to be seen from a distance are great contenders for large format printing. Some of the most common large format print products in Cape Town include banners, posters, and trade show displays. Benefits of Large Format Printing There are tons of benefits to using large format printing for your organization. Most importantly, large format printers make it possible to produce signage and graphics of all sizes. When you need your message to be highly visible, a large format printer makes it happen. Large format printing is also versatile and assists in a wide array of marketing efforts. By making text and graphics larger, you can grab the attention of passersby and get your message across faster. Large signage lets potential customers know what you do and what services you offer, keeps customers up to date on important information, or promotes special offers and events. Plus, large format print products ensure your branded messages are seen easily, which helps build brand recognition. Technology in the large format printing industry has also evolved over the years. This allows for more creative applications and material options. Instead of paper, you can create large-format print products out of vinyl, canvas and other textiles, wood, glass, and more! Even better, large format printing is cost-effective and typically produces high ROI. 5 Types of Large Format Print Products Large format printing lends itself to a wide array of products. These five are among the most common for businesses large and small. 1. Banners Large banners are great for highlighting new products or advertising special offers. When you need to display a message loud and clear, consider hanging a banner from the marquee in front of your business or on a fence for street-level advertising. It will surely be seen by people walking or driving by your business. The most common material for banners is vinyl, which is both flexible and durable, so it’s good for long-term use inside and outside. When you design your banner, keep a few tips in mind. Use an easy-to-read font and keep the word count short, so it’s readable in just a few seconds. You also want the banner to be readable from far away. As a general rule of thumb: 1 inch of height equals 10 feet of visibility. So, if your message needs to be seen from 30 feet away, the text needs to be at least 3 inches tall. 2. Blueprints Blueprints are used by architectural, construction, and interior design businesses to professionally showcase plans for a client’s space. Blueprint printing differs from standard small format printing because of the size and materials needed. Blueprint paper needs to be durable in order to last the length of the project and resist wear and tear from regular use. Large format printers can create blueprints on differently weighted materials. It’s also common for blueprints to be printed on vellum, which is a smooth and durable material made from synthetic materials, cotton, and wood pulp. Blueprints need to be large in order to show more detail to the client and the team using them. There are a few common sizes used in blueprint printing. 3. Posters Large format posters are applicable to a wide range of businesses. You might need a single poster for an event or meeting, or a group of posters to use as wall decorations or advertisements in your storefront. Regardless of what you use them for, posters grab attention and make a big impact. If you’re looking to improve your office space, design a series of custom posters that feature your logo and taglines, brand messages, mission or value statements, inspirational quotes, photography, brand imagery, or abstract designs. To attract customer attention and advertise a new product or special offer, put up posters in your storefront windows or at aisle end caps. Posters are cost-effective, fast to produce, and easy to replace regularly. They’re also available in a range of standard and custom sizes to best fit your space. 4. Trade Show Displays If your business is attending a conference or trade show, you want your booth to stand out and give attendees a reason to stop by. A professionally designed and printed trade show display makes a strong first impression, increases your credibility, and helps differentiate your brand from competitors. Large format trade show displays should capture attendees’ attention with bold, eye-catching designs as well as your brand’s logo and colors. As attendees approach, engaging displays can teach them about your products and services. There are many types of trade show signs available:
5. Yard Signs Yard signs are a good choice when you need large, outdoor signage for both short- and long-term use. These signs are similar to banners in that they can capture attention and send a message from a distance. You’ll want to keep the message short and simple for the best readability. Most yard signs are made of corrugated plastic—a durable material that can withstand the elements—and a metal stake. This way, they won’t fly away or disintegrate in rain or snow, making them cost-effective, long-lasting, and reusable. Turn to Professionals for Your Large Format PrintsThe possibilities for large format printing are almost endless. Whether you need a banner advertising a limited-time promotion or a trade show display that wows the crowd, working with a large format print provider will help you make your message stand out! . . . . Info shared from https://www.tumblr.com/bestflyerprinting/735155513819578368/great-resource-about-large-format-printing?source=share Promote Your Business And Reach Customers Are you looking for a way to promote your business and reach more customers? Rack cards are an effective marketing tool that can help you do that. In this article, we’ll explore what rack cards are, how to create one, and the various ways to use them. Read on to learn all about using rack cards for your business. What are Rack Cards?
Rack cards are one of the most cost-effective marketing tools that you can use to promote your business and reach more customers. They are highly visible and can be placed in high-traffic areas, making them an ideal way to get your message out. Rack cards come in various sizes and can be printed on both sides, giving you plenty of space to include all the information you want to share about your business. You can include images, your contact information, a call to action, and anything else you think will help grab attention and generate interest. One of the great things about rack cards is that they are very versatile – you can use them for a wide range of promotional activities. Hand them out at events, place them in store windows or on community bulletin boards, or even mail them directly to potential customers. With so many ways to use rack cards, it’s no wonder they are such a popular marketing tool. If you’re looking for an easy and affordable way to promote your business, make sure to give rack cards a try! Benefits of Using Rack Cards to Promote Your Business Rack cards are an excellent way to promote your business and reach more customers. They are a cost-effective marketing tool that can reach a wide audience. Rack cards can promote special offers, events, and new products or services. They are also a great way to promote your business to potential customers who may need to become more familiar with your company. Rack cards can be distributed in various ways, including through mailings, handouts, trade shows, or other events. Tips for Creating an Effective Rack Card
How to Use Rack Cards for Maximum Reach Rack cards are a great way to promote your business and reach more customers. Here are some tips on how to use rack cards for maximum reach:
By following these tips, you can maximize your rack cards’ reach and effectively promote your business to potential customers. Where to Place Your Rack Cards There are a few key places to put your rack card to ensure potential customers see them. First, place them in high-traffic areas such as near the register of a store or on top of a counter. You can also leave them in waiting rooms or other public places where people have time to kill. Another great option is to put them in tourist information centres, as tourists always look for things to do and see in a new city. Best Practices for Designing a Quality Rack Card Rack cards are an excellent way to promote your business and reach more customers. However, designing a quality rack card can be challenging. Here are some best practices to help you design a quality rack card:
Alternatives to Rack Cards Rack cards are a great way to promote your business and reach more customers, but there are other ways. There are plenty of alternatives that can help you get your message out there. Here are a few ideas:
Conclusion Rack cards are an excellent and inexpensive way to promote your business, get noticed by more customers, and increase sales. With a few simple tips for design, distribution, and tracking metrics of success, you can start using quality rack cards today to spread the word about your business. Invest in quality materials that make your message stand out from the crowd and watch as you reach more potential customers than ever before. . . . . Info sourced from https://purplefroggraphics.com/blog/ Using dynamic, eye-catching window decals is a great way to customise the appearance of your Plymouth business, show off your brand’s personality, create a welcoming atmosphere and bring in new customers. What Are the Benefits of Custom Window Decals?
Whether you want to display business information, branded images, current deals or new promotions - custom shop window graphics/ decals are the perfect advertising tool. - Durable and designed to withstand any kind of weather - Provide privacy for your business - Low-cost with high impact - Easy, low-hassle installation - Simple to switch out whenever you want to change the design - Fully customizable with tons of different styling options Which Types of Window Graphics Will Work Best for You? With so many custom options to choose from, how do you know which kind of window graphics will work best for you? To help you out, we’ve created a breakdown of the most common business window decals and design choices, including stickers and clings. Window Stickers Stickers have a printed image on one side and adhesive on the other. While usually quite strong initially, this adhesive may degrade over time depending on the type used. High temperatures may cause the adhesive to soften, destroying the bond between the sticker and the surface. Lower temperatures may make the sticker brittle. Because of their design, stickers have an inherent disadvantage: They must be placed on the external side of a window in order to be visible to those outside. This means prolonged weather and sun exposure, which can result in a shorter lifespan. Static Clings Window decals are great tools but sometimes you need something shorter-term. Static cling decals are very similar to standard window decals, but they adhere to the surface using static cling rather than an adhesive. They are generally placed inside windows, thereby protecting them from the elements while still being visible to passersby. Promotional window clings are easy to place and remove whenever you want, leaving no adhesive behind. This makes them perfect for short-term promotions. They’re also reusable, which works great for seasonal decorations that go up every year. However, static cling decals don’t endure a lot of long-term use, so if you’re in need of something durable this may not be the best option. Standard Window Decals The standard window decals for businesses can transform clear windows into useful promotional and informational spaces. Whether you want to showcase your logo, business name or any other useful information, window decals are a colourful and professional way to do so. They are made with self-adhesive vinyl making them great for long-term displays. There are several different strengths of adhesive you can choose from: semi-permanent adhesive keeps vinyl window decals in place until you apply a heat source to remove them, while weaker adhesive allows you to slightly adjust the decal once placed. Due to their adhesive strength and durable material, decals are a great option for external placement. Unfortunately, they aren’t reusable, making them a better choice for one-time deals, brand promotions or long-term designs. How Can You Use Business Window Decals? With so many types of window decals to choose from, there are lots of creative ways you can utilize them for your business. Here are some of the most popular uses: BrandingYour brand identity is essential to your success. Make use of your window space to show off branded graphics and logos, giving your business a more professional and polished look. Window decals can help spread brand awareness and create a space that is memorable and welcoming for anyone who walks by the door. Events and Promotions Are you running an event or a temporary sale? Window graphics can spread the word and help let people know. Window static clings are a top choice since they are easy to install and remove, making them perfect for temporary displays. It’s also the perfect option for celebrating holidays throughout the year. Let people know about a new holiday sale or inform them that you are hosting an Independence Day event. Whatever your business has going on, window graphics can let people know. Important Business Information Every business has information that is useful to its customers. For example, you may want to clearly display your hours on your front door. Alternatively, you may want to include pricing information for your most popular products and services. If your customers need information, window decals for business displays are great for getting them up to speed. Privacy If your business is on the ground floor or has windows that people can see through from outside, you may want to give your team and customers more privacy. Window decals can partially and completely obscure the view through a window while maintaining an attractive, professional look. Are you performing some construction? Or perhaps you have a space you don’t want customers to see, like a storage area or kitchen. Window decals can work on exterior windows or interior glass walls and help you keep those areas hidden. Unused Real Estate Your business may have some real estate that isn’t ready to use yet. Perhaps it is a new location that won’t be opening for a little while. A window decal can help obscure unused space while simultaneously promoting your business. If you are a landlord or developer, this is a great way to let possible tenants know that you have space available. Try incorporating the space availability and contact information into the decal’s design so anyone passing by can contact you. What Window Decal and Window Graphic Transparency Options Are Available? When placing anything on your windows, it’s important to consider how it will affect the amount of natural light coming inside. To provide owners with variety, window decals come in several different levels of transparency. Opaque Decals our window decal can be made using an opaque background. These fully block the light and view from a window. They can be used to cover up unsightly views, such as a construction zone or garbage area. Additionally, they can be used to partially obscure a window for privacy. Opaque decals don’t let much light pass through the material, creating a poster-like effect. Areas not covered by design are generally white but can be customized with other colours. These can be a great option during the summer months or in hot climates when sunlight can drastically raise the room temperature. However, too many or poorly placed opaque decals can make a building seem dark. Clear-Vinyl Decals These decals are made with a clear background vinyl. This means that they will not obstruct the light or view. They are great for large displays on windows that you do not want to completely block with a decal. Clear window decals can still sport vibrant colours but have a greater level of transparency. Areas without printed graphics are clear, allowing individuals on both sides of the glass to see through. This type is great for letting in light and allowing patrons to look outside. They can be especially effective in restaurants or other establishments where customers will be seated for a while since the natural lighting and accessible view create an inviting atmosphere. Perforated If you want the best of both worlds, perforated decals are the way to go. One side is printed with bright graphics, while the other is dark-coloured. Tiny holes are then cut into the vinyl to allow light through. The result is an opaque-looking graphic on the side facing outward while allowing individuals inside the store to look through the windows as well. Double-Sided Double-sided decals are an excellent choice if you want graphics to be visible on both sides of the window. They can be either clear or opaque depending on your needs. However, these may require custom printing and therefore can be quite expensive. An alternative is to order two separate decals to place on each side of the window. Types of Cuts for Window Decals Beyond the transparency of your decal, you’ll also need to choose what kind of cut you want. There are two options: contour and halo. Contour Cut A contour cut matches the borders of your graphics with no excess vinyl. This gives the vinyl and window a more seamless look, as though the graphics were printed right on the glass. Halo Cut Halo cuts leave a small edge of vinyl, approximately 1/4 inch wide. This creates a visible border around the decal. Do You Have Extra Window Space You Want To Customize? Get the most from your business’ exterior with customised window decals! Window decals, graphics and static clings can benefit a business in any industry. Whether you want to use window decals promote your brand, advertise a special event or maintain your team’s privacy, get the best shop front decal printers to help you do it. . . . . Shared from https://printingcapetown.wordpress.com/2023/09/25/window-decals-can-boost-your-business-heres-how/ There are many benefits of using door hanger advertising as a part of your marketing strategy, and here are some of them. If you think door hangers are only used for “do not disturb” signs in a hotel, think again. Door hangers marketing is a simple solution, but it can be quite handy. Its impact varies among different industries and specific businesses. However, research shows that any business hoping to have some local impact can benefit from door hanger printing. The following are the top five reasons why this kind of advertising is effective Customers can’t help but notice them!If there is something on the doorknob when they come home, they will have to make an effort to remove it before coming in. In the process, they will probably at least look at it. Since you have just that short moment to grab your potential customer's attention, you should make sure that your door hanger is simple, aesthetically pleasing and makes a good offer Door hangers do not get lost in the ad mail Since your targeted customers won’t be able to miss your advertising when going in or out, door hangers will not be a part of what people may consider junk mail. They will not be thrown out without even opening the envelope to look at the content. They give you a lot of space Not only can you include all of your contact information, but you can also mention any promotions, special pricing, or anything else that could be useful for luring in business. Coupons can become a part of your door hangers by using perforation marks so that future customers can neatly tear off important information. You can print full colour on both sides and make them very eye-catching. Big headlines and a simple, direct message and call to action will make people remember your offer. Door hangers are a highly targeted form of marketing You can target specific neighbourhoods, streets, or even houses. The more specific your marketing is, the more effective it will be. Roofers can leave a hanger for homes that have roofs that need to be repaired. Contractors can leave door hangers at homes surrounding the one they are working on; the neighbours who admire their handy work will know who to call for their own improvement projects. Landscaping companies can market only to houses with yards. A carry-out café can leave menus for folks who live within walking distance. Whatever your business is, this approach allows you to be quite specific with your marketing and promotion efforts to only spend time and money working on potential clientele. They are cost effective Door hangers are one of the least expensive options as marketing materials go. And we are not just talking about the price of door hangers themselves. You can utilize your company’s staff to distribute them, thus reducing the cost even more. Door hangers are a marketing tool that can help further build your business. You can use them to
. . Article shared from https://printingcapetown.wordpress.com/2023/07/11/why-door-hangers-work-as-marketing-collateral/ The organisation of my personal life is one area in which technology has failed me. I’ve gone the archaic route of keeping track of everything on a printed notebook, yes - like old-school paper! Here’s why it works so well. December is “buy a new planner” month for me. It’s been five years since I gave up trying to organise my life with technology. Since then I’ve bought basic planners from the store or really made it my own with notepad printing or custom notebooks. My cell phone calendar was a waste of time and energy; I hated trying to enter simple descriptions, dates, and times while being asked a bunch of annoying questions like “Do you need a reminder?” and “What kind of alarm should sound and how often?” I also disliked having to abbreviate my thoughts. I tried iCal on my Mac, but that was inconvenient when I didn’t have my laptop around, or if I had to open it up just to check a single detail. The “random bits of paper everywhere” method was also a failure and needs no further explanation. I realised something had to change because I was stressed out and disorganized. That’s when I splurged and bought my first-ever Moleskine planner. It was a beautiful, old-fashioned paper notebook-style planner, with a weekly layout on one side and a lined page for notes on the other. I chose bright red since it would be easy to find in my bag and around the house. Soon it was full of the crucial information that had previously been scattered throughout my house. For the first time in months, I felt relaxed and confident that I could manage the many demands of my life at that time, which included juggling a newborn baby, semi-single parenthood (my partner was away for work during the week), and my last year of university. Every December, I look forward to the special ritual of opening up my brand new planner — always red — and filling out the birthdays, holidays, and events that will take place the next year. There are, however, lots of reasons why I love my planner beyond being organised: 1. There’s no battery to recharge and pens are available everywhere. It’s lightweight and versatile, with pages for my kids to scribble on if they’re bored, rather than handing over my phone for games. 2. I feel less rude pulling out my planner to scribble a note in the middle of a conversation than pulling out my phone. For all my friend might know, I could be texting someone else, and nothing infuriates me more. 3. There are lots of cool companies to support. Although I’ve usually bought Moleskine, which is durable and has a lovely feel, I’ve recently learned some less-than-savoury things about their environmental record. This time I’m going to look for something that’s greener and produced closer to home. 4. A paper planner is a conversation starter. People are always surprised to see mine appear and most say they want one, too. (I think everyone’s fed up with the impracticality of phone calendars.) 5. My collection of past planners is an instant collection of diaries. Without any extra effort, I have a fairly detailed record of everything I’ve done for the past five years. If you’re looking for an alternative way to stay organised, give a good old paper planner (or notepad printing for a personalised option) a try. You may be pleasantly surprised at how effective it is. .
. . . Sourced from: https://www.twosides.info/ When you are planning an event, it is important to make sure that all of your guests know where it is taking place. This is especially true if the event is being held in a large venue. One of the best ways to ensure that everyone knows where to go is by using signage. In this article, we will discuss some creative ideas for event signage. We will also provide tips on how to choose the right type of signage for your event. Let's get started! Creative Event Signage Ideas
Event signage that grabs attention and markets your brand range from the very simple and inexpensive to the outrageous and expensive. Below are some of the most popular ideas to get your creative juices flowing. Indoor and Outdoor Banners Cost-effective and durable banners are ideal for trade shows, conventions and other promotional events. They range from small, outdoor flags to giant inflatable displays. You can even create a custom banner with your company logo or event information. Sign printing like printed banners can be made on various materials for use indoors or out. They often feature brilliant colours and high-resolution images that stop passersby in their tracks. Additionally, banners are versatile and can be hung from ceilings, placed on walls or even suspended in the air. You can use them to direct traffic flow at your event or as a welcome sign or an easy-to-spot registration area. Another nice perk is that they can often be repurposed for future events. Or just have a commercial print company make one for one-time use to keep material costs down. Free-Standing Oversized Sign Your company can make a huge impression with oversized free-standing signage. Like banners, these signs are showstoppers. They are perfect for grand openings, product launches, and other high-profile events. So, if you have enough room, it can be worth investing in these signs to make a big splash. Not just a photo opportunity for your event attendees, these giant signs also make for excellent backdrops for interviews, product demonstrations and more. Additionally, they can be placed in high-traffic areas or near the entrance of your event. Floor Graphics The floor is generally the most unused area of a promotional event. But if you aren't using it, you are missing an opportunity to turn that wasted space into a marketing goldmine with striking floor signage. Floor graphics are a great way to direct foot traffic, advertise a sale or promote your brand. You can even use them to create fun photo opportunities for guests. Floor graphics are available in a variety of materials, including vinyl, carpet and tile. They can be printed with your company logo, event information or even a fun design. And they are easy to install and remove, so you can use them again and again. Now that you have some ideas for event signage, let's talk about how to choose the right type of signage for your event. How to Select a Commercial Printing Company for Your Event There are a few things to consider when choosing event signage. First, you need to decide what type of message you want to communicate. This will help you determine the size, shape, and colour of the signage. Second, you need to consider the location of your event. This will help you determine the best way to display the signage. Finally, you need to consider your budget. This will help you determine the material and production costs of the signage. A digital printing company can help you with this process, so it's good to request a free quote with them just to get everything started. A lot of times they have ideas you may not have thought of, including money-saving opportunities. Signage is a great way to grab attention and market your brand at your next event. There are many different types of signage to choose from, so be sure to select the right one for your needs. . . . Inspo reshared from https://sheerprintsolutions.com/ Many active industries make convention centres an ever-growing destination for trade shows. Partnering with a top printing company that can prepare your trade show marketing materials is crucial. Keep reading to learn about the most important trade show marketing materials, like flyers, in South Africa! Trade Show Marketing Materials: What to Know
Cape Town hosts trade shows in a wide range of sectors due to its ease of access, plentiful lodging, and exciting entertainment options. From music-focused expos to shows for sectors such as construction materials, remodelling, medical fields, and more, a wide range of groups choose to host their shows in South Africa. When attending a trade show in South Africa, a full-scale set of marketing materials is necessary. A simple banner and business cards won’t cut it anymore, as companies have become increasingly competitive and bring a wide range of innovative, eye-catching marketing items, still including flyers, to their trade show booths in SA. Top Trade Show Marketing Materials To make a statement nowadays, your trade show marketing materials need to be exciting and creative enough to deserve a second glance. Here are some of the best trade show marketing materials that will help you stand out at your next show. Banners The first item that trade show attendees will see at your trade show display is your banner. Therefore, it’s important to have a banner that stands out from the crowd and attracts attention, while still showing what your company is all about. These banners come in a range of sizes and materials too. Brochures When trade show attendees stop by your table, it’s important to be able to provide them with the information they’re looking for. By printing a suite of brochures that cover your company’s most important services or products, you can quickly and easily distribute information about the topics potential customers are curious about. Brochures provide the space to go into depth about a topic, but it’s important to create a balance between text, headings, and images. The graphic design experts at a printing company can help you find the best balance and create informative brochures that draw readers in. Notepads Visitors to your booth love to take something home with them, and what better than their very own notepads with your company branding? Notepads are not only useful, but since they’re used for long periods of time, they can help cement your company in clients’ minds. Next time they’re thinking of a potential company for their needs, they’ll be more likely to think of you. Vouchers Everyone loves a great deal. Handing out vouchers at trade shows will convince your target audience to give you a call. Great vouchers make your company competitive, and most importantly, they get new clients in the door. Swag Bags What is a trade show without swag? Distributing a great swag bag to visitors or hosting trade show giveaways helps you stand out from the crowd. Include a range of materials, including informative print materials like business cards and fun promotional items that help people remember your name. You can even place all of your items in a custom-printed bag containing your company’s logo. Printing shops print a wide range of exciting speciality products, including stickers, apparel, pens, and more, that will make your swag bags full of fun surprises that make a lasting impression on potential clients and competitors alike. Tips for Creating the Best Trade Show Marketing Materials We’ve discussed the best materials to bring with you to your next trade show; now, let’s explore how to make those items a reality. Know Your Budget As is the case in every dimension of growing your successful business, balancing a successful budget is key to your success. For every trade show you attend, create a realistic trade show budget ahead of time. Factor in all of your expenses, including travel, registration, hotels, and all of the other expenses that you’ll incur during the show. This will help you understand how much money you can spend on printing your trade show marketing materials. Consult Your Brand Every trade show is an opportunity to spread brand awareness among your target clients. Therefore, make sure you follow your brand guidelines when you design and print all of your trade show booth materials. Before finalizing any designs, make sure that you’ve used your brand colours and imaging for all of your materials. This way, every item seen by visitors to your booth will help reinforce your company’s brand presence. Work With The Professionals When it comes to consequential marketing opportunities such as trade shows where you’re spreading your name far and wide, don’t leave the printing to the amateurs. Printing your own materials or turning to a small, local printing company can end with broken printers, unavailable materials, and other heartaches, so be sure to avoid this. Make sure to partner with professionals who can print all of the items you need at prices you love. . . . . Info shared by https://thedigitalprintshop.blogspot.com/2023/02/a-guide-to-trade-show-marketing.html Branding is very important for all companies. Through branding, large and small companies differentiate themselves from their competitors and become memorable in the minds of consumers. Positioning a brand doesn’t happen overnight; it’s an ongoing process that requires effort and strategy.
Your business doesn’t need to have a large budget for branding; there are plenty of affordable printing companies in Cape Town and creative solutions you can easily implement to help your brand stand out and maintain a positive image. Even if your company has been around for a while, it’s necessary to reevaluate every year the way customers see your brand and use this to make improvements or leverage its impact to help you achieve your business goals. If you want to shape and influence the way people perceive your brand, the first step your business needs to take is defining its identity. Here are a few questions you should be able to answer quickly to determine who you are as a company: What is your competitive advantage? While your products or services may be similar to the ones your competitors have to offer, there should be something your brand offers that your competitors cannot. While the differentiating factors may be subtle, those unique benefits and features will help attract new customers and keep them loyal to your brand. In the marketing world, this is called the POD of your brand, short for point-of-difference. Who is your target audience? When developing a brand, it is important to consider whom you are trying to target. You can define the personas you are trying to reach and narrow down who they are by thinking about the different demographic aspects that make them the ideal customer for your products or services. Consider things like age, sex, education level, household income, household size, etc. What is your brand’s personality? Identifying your company as a person can help you define multiple aspects to build a consistent and robust brand. This is an excellent way to establish the values you want to represent and the things your business stands for. When branding your business - make sure you cover all your printed branding from the start and get them printed by an expert printing company in Cape Town that understands your business’s branding needs. What is your company’s story? Every brand has a story and a message they want people to remember them by. This message should be tied to your company’s mission, and it’s something you will need to keep consistent across multiple platforms to represent your brand accurately. Brands should constantly reinvent themselves to stay current. Don’t be afraid to think outside the box. The big companies didn’t gain their success overnight. They succeeded because their idea was new, inventive, and fresh; you could be the next big brand. . . . Blog shared from https://printingcapetown.wordpress.com/2023/01/28/branding-your-small-business/ If you learn how to use a custom-printed desk calendar the “right way” it can skyrocket your productivity.
A desk calendar? – you ask. Is this the dark ages? Absolutely not! It is actually a great time management tool to help you get organised and accomplish your most important tasks – if you use it intentionally. This article discussed how you should be using your desk calendar. How To Use A Desk Calendar With Intention The key to making a desk calendar work hard for you – is to use it with intention. Think about it – if you have a desk calendar on your desk, it will be the first thing that you see when you sit down to work, either in your home office or in your place of business. If it is covered in doodles or crammed with too much information then it just becomes visual noise and clutter that you turn a blind eye to. In essence, it loses its effectiveness. But if you only include important information on your desk calendar, and make a habit of a 5-second focus on your day each morning then you will move closer to your goal. You Must Prioritize What You Use Your Desk Calendar For The first step to using a desk calendar effectively is to decide what you want to use it for. Remember that it is not your only calendar – it is merely a tool to help you achieve a goal (notice that I am talking about a SINGULAR goal here). Pick an area in your life where you need planning help to stay on track. This could be something as simple as remembering the birthdays of your friends and family, or it could be something like remembering when bills are due so that you pay them on time. A printed desk calendar is best used for things that you tend to forget because it will serve as a visual daily reminder. Of course, you probably use the calendar on your phone or a paper planner as well but these things are sort of “out of sight out of mind”. You have to take the steps of checking your phone or opening your planner. But a desk calendar is wide open and is staring you in the face when you sit down. So, before you write a single thing on your desk calendar, make a decision on what you want to use it for. Write Down Your Goal And The Steps The second step to using a desk calendar effectively is to write down your (singular) goal somewhere on the top page of the calendar. Write it in big, bold lettering across the top or down the side, so it jumps out at you every day. I like custom-printed desk calendars because they can include a space down the right side where you can write your goal down. You can even write the steps that you want to take to make it happen. For example, if you are always late paying your bills, then your goal is to pay bills on time. How will you make this happen? Well, you will obviously write the due dates of all your bills on your desk calendar. But before the due dates, you need to actually mail the check or pay it online. So, under your goal you might write these steps:
Schedule the Daily Events As your bills come in, you should be putting a note on the days that they are due. But if you are doing your bill-paying work on Mondays, block that time out on your desk calendar every Monday. Any issues with the bills? Make those notes on your desk calendar, too. Don't Mix Goals! So, if we run with my example above and you are using your desk calendars to help you stay on track with paying your bills – then DON'T go and start writing people's birthdays on the same calendar! If you do this – then your calendar will become cluttered and noisy and you will start to ignore it. Don't Make These Mistakes It is very common for people to use a desk calendar as a glorified doodle pad. Or they use it as a desk pad to protect the surface of their desk and cushion their writing – which is ok, but then you are not using it to its full potential. Still, other people write every appointment and event under the sun on their desk calendars – or they do the exact opposite and write nothing at all. If you make any of these mistakes you are not going to see a desk calendar as the powerful planning tool that it is. A Desk Calendar is a Powerful Tool As you can see, if you use a desk calendar with intention it is a powerful tool that can help you achieve your goals – but only if you:
Go on - get your desk calendar printed and start enjoying planning your goals with it. . . . Article shared by https://almostpractical.com/ One of the most important things that you should consider when it comes to your business is that you only get that one shot at a first impression. The problem is most business owners do not put enough effort into the design, so they tend to be forgotten as soon as handed out to potential clients. The key to growing your business and keeping potential customers is learning and applying simple techniques to make your business card design stand out among your competitors. Regardless of how social media has transformed the way business owners market their companies, custom business cards have been one of the most effective types of advertising for over a century. If you’re not continually handing out eye-catching premium cards to everyone you meet, you are missing out on a great opportunity to get more business. Having a premium business card is the ultimate staple to one’s professional appearance, and it’s considered one of the best networking tools. An essential element in making your business cards stand out is to utilize the same design that you are currently using for your business branding. When designing a business card, keep the colours, fonts, and design similar, as this will help to reinforce your brand and set you apart from the competition. Read how colour can play an important role when designing a business card or additional printed pieces. Most businesses focus on the design aspect of the card, and they don’t spend as much time on the texture of the paper stock, so most look and feel the same. Make your custom business card command attention by using thick paper stock or by including Spot UV or foil. For example, adding foil to the logo on your business card will make it jump off the card and remain in the minds of your clients for a longer period and it will let them know you pay close attention to detail. .
. . Blog sourced from https://www.primoprint.com/ The printing industry today is not the same low-tech outfit it was years ago. There have been significant advances in printing technology that not only makes the work enjoyable and clean for printing professionals, but it also makes the end product look better for the clients.
The following are factors to consider when you are looking for a company to design and print marketing material for your business: Ability To Offer Cutting-Edge Design And Color Printing Services One of the challenges business printing experienced in the past was the availability of vivid colours. This limitation was, in part, due to the inability to mix colours with precision and produce full-colour prints. To achieve the right balance, you need to appropriate colour at the design stage carefully. This includes using top-notch tech to mix the colours accurately. Ultimately, it is the trained eye of the designer that determines whether your brochures or business cards will end up looking like disco lights or a professional marketing tool. The Use Of Calligraphy And Typography Calligraphy has aesthetic appeal, and it gives the printed resource a personal touch. When used correctly, calligraphy on your booth displays or even business cards will ensure that they stand out. Customers will find your business more quickly and be able to identify it based on originality alone. If you choose to use calligraphy, use a font that communicates the image you want for your company. Bold, striking lines are great for a bold message. For delicate, artistic services, you can always use a whimsical font. Mixing colour weights and geometric shapes in a creative way can also help your business stand out from the crowd. If, for example, you are in the construction industry, you may wish for your posters, and business cards to project strength. On the other hand, a fashion designer might want to use shapes that project your specialities in design. Consistency Consistency is essential to get your business on the map. Once you have selected colours, fonts, and shapes for your business cards and promotional materials, keep using them as long as they generate a positive response. This will your design an integral part of your business’ identity. Since about 85% of your customers live within a five-mile radius of your brick-and-mortar shop, they will start associating your design with your business — and its reputation. This recognition is an important marketing tool. When your printed resources have inconsistencies, some potential customers may get confused. After all, your design could end up being the only thing that reminds a customer of your business. This is why your printing service provider must remain consistent at all times when printing Cape Town ads. Print Quality Is Key Always bear in mind that your target audience has already been exposed to high-quality printed resources. It will take a special touch to make your tradeshow materials stand out. It is important that your business’ printed resources do not disappoint. This will be determined by the quality of the printing equipment and the printing process. Go for a printing company with a proven track record that uses high-quality materials to craft the best products. You could also ask for some samples to help you determine whether their printing services meet the quality you want. . . . Info shared from https://www.bostonbusinessprinting.com/ No matter what your statement is, a large banner wall with a bold design, complete with striking colours and simplistic text, is a great way of making it. Of course, banners and other types of signage and advertisements are everywhere. There’s quite a bit vying for our attention as we walk down the street and through buildings, so how can you ensure your banner gets noticed? The perfect banner doesn’t happen by accident. It takes some strategic design decisions. Let’s check out eight banner design tips to help you create the perfect banner or banner walls! 1. KNOW YOUR PURPOSE To design the perfect banner, you need to start by making sure you have a clear understanding of your purpose. Why are you creating one in the first place? What is it meant to achieve? Here are a few possible goals to consider:
There are countless potential purposes for banners — these are just a few examples. Note that some purposes are more ongoing and may involve banners being hung for a long time, while others are temporary in nature.It may seem overly obvious to consider your purpose, but this is a crucial first step. Once you know exactly what your banner is meant to achieve, you can let that goal — or those goals — directly inform the way you design it. As we’ll talk about later, you want to keep your banner simplistic in its design, so it’s critical for every bit of the design to help you achieve your purpose. 2. MAKE THE BANNER POP FROM ITS SURROUNDINGS After you have a firm idea of your banner’s purpose, you want to think through exactly where it’ll be placed. For starters, will it be inside or outside? At your place of business or event location, or hung elsewhere? While placement is important for a number of reasons, the key here is the banner’s physical surroundings. You want your banner to pop in order to get the attention of passersby, so you must consider what backdrop it will be competing with to stand out. If you don’t pay close attention to surroundings, you could, for instance, design a banner with what appears to be an eye-catching red and orange colour scheme and then find out that it’s hung on the face of a red brick building, where it gets lost in the similar surrounding colours. In this case, a colour like white, blue or green would be a much better choice than red or orange. In some cases, you may need to include a white or black border around the sides of your banner’s design to help it pop, especially if it’s going to be competing with a busy backdrop. A banner that contrasts from its surroundings will be more noticeable. In addition, according to what’s known as the isolation effect, this kind of placement will also increase the likelihood that people remember the banner, even after it’s no longer in sight. 3. CHOOSE COLOURS WISELY Choosing a colour scheme that helps your banner pop isn’t the only thing to think about. Anyone who works in marketing or graphic design knows that colour is also critical in conveying the right message. One study found that people form an opinion of people and products within 90 seconds, and anywhere from 62 to 90 percent of that opinion is based solely on colours. While colour associations and preferences are a personal matter that varies from person to person, there are also broader cultural associations attached to various colours that tend to affect people’s perceptions in general. For example, in the U.S., green is often associated with the environment and with money. If colour is so important, what are the best colours for banners? The answer depends on what sort of impression you want to give. In many cases, the important work of choosing appropriate colours for your banner has already taken place with your branding. If you’re designing a banner that’s meant to get your name out there and create better brand recognition, it’s crucial for the design to prominently feature your brand’s colours.Not only do you want your banner to feature your brand’s colours, but you also want to make sure it does so accurately. In other words, you don’t want a different tone or shade of blue than the exact blue you’ve chosen to represent your brand. To achieve perfect accuracy, make sure you hire a print company with expertise in colour matching. 4. USE HIGH-QUALITY IMAGES Whether they’re photographs or graphic art, eye-catching images offer an excellent way of enhancing your banner’s design. However, one of the most common wide-format printing mistakes is to use low-quality images that look blurry or grainy on the finished product. When you’re looking at a picture on your computer screen, it can be difficult to tell what that item will actually look like when it’s blown up to fit a banner that’s several feet across. For your image to look clear and sharp even when it’s enlarged, you need to use the right type of file with a high enough resolution. In general, images saved from the internet won’t fit the bill. There are two main file types to be aware of:
If you’re creating a graphic for your banner, be sure to save it as a Vector file. Doing so ensures that the image won’t lose clarity when it’s enlarged. If you’re using a photograph or any type of raster image — including .jpg, .tif and other common file types — make sure the file isn’t compressed, and save it with an output resolution between 100 and 200 dots per inch (DPI) at the full image size. This strategy will help you achieve the best clarity.
You should also make sure you use a printer that will print your banner using a high resolution. For example, at Speedpro, we often print images at 720 DPI, which results in an impressively sharp image. 5. MAKE TEXT READABLE FROM A DISTANCE The good news regarding image quality is that the further away a person is from the banner, the sharper the images on it will appear. However, the distance can potentially have a negative impact when it comes to readability. The key is knowing what distance your banner will be viewed from and then making sure any text on the banner is easily readable from that distance. This design tip is an especially important one for someone creating an outdoor banner. Have you ever created a slide presentation that appeared to be perfectly readable on your computer screen, but once projected on the wall a distance from the audience, clearly needed a larger font size? This same scenario can play out with a banner if you’re not careful. It isn’t just size that can be an issue either. Some fonts, especially script fonts, can be difficult to make out, especially from a distance. So how can you make sure passersby have no trouble reading the message on your banner? First, choose a classic font that’s not too stylized. You may even want to bold the font if the letters look a bit thin. Second, follow the 10 to 100 rule of thumb. This rule dictates that your letter height should be 10 inches to be readable at a distance of 100 feet. We can turn this rule into a simple formula that would look like this: Distance in feet/10 = letter height in inches. 6. KEEP TEXT CONCISE If you’re having trouble making your text large enough without running out of room on the banner, the answer isn’t necessarily a larger banner size, though that may help increase the impact of your banner. No matter how big your banner is, you want to keep your text concise. It’s not the time to wax poetic. Instead, you want to focus on getting your message across as directly as possible. Especially if your banner is going to be placed in a location with foot traffic, you can’t expect people to stop to read your banner for as long as it takes. They’ll most likely only glance at it for a few seconds. How can you package your message so that it fits within this short attention span? One way is to take advantage of the non-textual elements you include. Make sure the graphics on the banner help to convey the message just like the text does. For the text, stick to the three by five rule. No, it doesn’t mean your text needs to fit onto an index card, thankfully. The three by five rule is a helpful guide for banner design. This guide says to keep text to a maximum of 15 words, which can appear roughly as three words times five lines or as five words times three lines. 7. MAKE SURE LARGE BANNERS HAVE A CLEAR FOCAL POINT Especially for large banners, part of your strategic design must be designating a clear focal point. The hope, of course, is that people will see and read the entirety of your banner, but if they’re just giving it a passing glance, you want to tell their eyes where to look so that they gather the essential information. Your focal point can be an image, a logo, a word or a line of text. You can put the spotlight on a certain portion of your banner in a number of ways. Here are a few methods to try:
As you’re determining where your banner’s focal point is, don’t worry over the idea that it’ll be the only part of your banner people pay attention to. Your focal point is like the hook. Remember, you have to get people’s attention first before they’ll be interested enough to look at the rest of the banner. 8. USE QUALITY MATERIALS So what if you follow the last seven tips and design a banner that’s eye-catching and informative, but it gets printed on low-quality materials or with low print resolution? That’s not a situation you want to experience. As you get caught up in designing your banner, don’t forget that the physical materials are also essential if you want your finished product to look professional. One thing to consider when you’re choosing materials is your banner’s setting. If your banner is going to be placed inside, this factor isn’t much of a concern. However, if it’s going to be hung outside where wind may be an issue, consider using a mesh banner that allows airflow to pass through. An experienced printer should be able to steer you toward the best materials for your application. Make sure your printer uses high-quality materials from leading manufacturers so that they can present you with a finished product that lives up to your expectations and catches the eyes of passersby with its vibrant colours. ONLY TRUST A PROFESSIONAL TO PRINT YOUR BANNERS When you’ve spent precious resources on coming up with the perfect banner design, you want to make sure you entrust that design to a printer who can turn your dream into a reality. A team with the expertise to help guide you through the printing process, and produce a finished product you’re proud to display. . . . Info sourced from https://www.speedpro.com/blog/ Word Art That Speaks To You Lyrics about life; quotes about friendship; songs about love, stories about strength, perseverance, and serenity. Serendipitously, they aspire to bring out our best. Words are powerful. They can lift us up, push us forward and take us somewhere new. Some people live by them and idolise them. For others, they're something to be ignored and rejected in order to live a more meaningful life. Whatever the case may be, when words are everywhere we can't help but be impacted by them. And in this impact, they shape not only thoughts but actions. They go beyond the written word when someone's voice speaks to them, and when something is painted with them, pinned with them around us, that power multiplies. The idea behind wall art is simple: to give people a reason to pause when walking by or past it. To give them something to think about, contemplate and discover. It may be a quote, a poem, a song lyric, or just plain words. Who we are as people come from what we take in and how we perceive it. So when presented with simple words that make us pause for even just one second, the impact it has on us is huge. We become acutely aware that words are everywhere, and they have a meaning behind them no matter if we understand them or not. And sometimes, they give us the courage to be who we are because someone else was too. Canvas word art or quote prints are made with this idea in mind. They're simple words that could mean anything but create something bigger than themselves. Words that can impact people if they choose to take them in and use them as their strength, or go beyond it and develop a new understanding of themselves with them as a guide. Simple words may just change the world if they're understood correctly.
And this is what canvas printing word art expresses. It's not just pretty words on a canvas; it's something more. It gives words the power to impact other people, and that makes them beautiful. If you're looking for something to put up in your living room or bedroom, consider these words. Consider going for something that will not only give your space a new look but something that you can think about every time you're in there. Be inspired by the power of words and let them guide you to a better version of yourself. After all, they're everywhere. Through words, human emotions are evoked. We feel what the artist feels, and in that sense, separation is lost and recognition is found. We feel part of something bigger than ourselves—a kindred connection to another living being. An ability to see the universe through another's point of view. Through words, we can join a family of artists that have come before us and inspire those yet to come. Through words, we're connected in a way that transcends time and space. Life is multi-dimensional through the power of the written word, and this truth shapes life on earth as we know it today. This is the essence and beauty of words; they live forever, and we're lucky enough to shape our experiences through them. Through words, wisdom can be found. By finding the perfect words for our home and wall décor, we not only beautify our space but also inspire ourselves to move through life more intentionally. By creating an atmosphere of motivation and inspiration, we set the tone for every moment we spend in our homes. By giving your wall décor an artistic edge with the power of words, you step into a more purposeful life: a life with added meaning, value, and intentionality just for you. The right word art wall decor designs can inspire you to be who you are confidently, finish what you start with determination, and enjoy every day to the fullest because you know you're exactly where you should be. Through words, we experience our humanity in a uniquely fulfilling way. We can opt to see the world from another's perspective, and this changes how we understand what it means to be human—it gives us new insights into life itself. Our lives are defined by experiences with people and places, but our lived experiences are communicated in words and can be displayed through art. To experience humanity at its best, consider using words as an inspiration to create a beautiful living space for yourself and others. Life is too short not to enjoy the beauty of this world, and sometimes that beauty can come straight from our hearts onto a canvas. You don't have to be a pro to express yourself—words can inspire anyone, and everyone deserves to be inspired. Let your words guide you, and allow them to be a guide for others. You'll be amazed at the transformations that come from something as simple and beautiful and powerful and true as a word. . . . Info from It’s no surprise that the typical consumer is looking for high-quality products. The problem is that you don’t have much time to make an impression. Customers take an average of 13 seconds to make a purchase decision, so it’s essential to make sure your goods stand out compared to competing products. Fortunately, good product labels make a direct impact on how potential customers view your products. Here are four ways that your labels can improve the perceived quality of your products. Mind the Materials
Think of your label material as your product’s coat – an attractive topcoat is going to exude more class and luxury than a basic windbreaker. Your choice of label material makes a direct impact on how consumers perceive your product. If you’re aiming to convey the quality of your product, you’ll want to match your product with the right material. Of course, the right type of “quality” material depends greatly on your product. Some products need to look expensive to present themselves as quality goods, which is why textured and matte-coated paper stocks are excellent choices for wine labels and other products that need to radiate elegance. Meanwhile, a shrink sleeve can create a very professional, 360-degree look that appears very official and clean. Simply put, your material needs to both look good and match the vibe of your product. By combining those factors, your labels will be set up for a great introduction for customers seeking quality products. Colour Them Impressed The right colour can help sway consumers to your side. More than 90% of buying decisions are impacted by visual factors. What’s more, is that different colour choices impact how people perceive your products. By utilizing certain colours in your label design, you can present your product in the right light. Of course, there are always exceptions based on your particular product and your intended audience. Different genders have varying colour preferences, so purple packaging tends to be more effective for women, while men gravitate toward striking black labels. You’ll want to tailor your colour choices to your brand, market, and audience, but the right combinations can help you communicate quality before people ever touch your product. Elevate Your Packaging Through Decoration A little decoration goes a long way toward people’s perception of product quality. Remember that coat analogy earlier? Decorations are the little touches that enhance your look – tailoring, embroidering, etc. Decorative additions can completely overhaul how people view your product, which is why the following capabilities can help showcase product quality.
Each of these processes allows you to add new, intriguing elements to the look and feel of your label. An embossed pattern or soft touch varnish gives customers a different tactile experience. Stamping metallic, holographic, and other foils add a new dimension that takes your packaging to a new level. Adding these extra details takes your packaging beyond that of a simple, boring label. That extra attention to detail isn’t lost on customers. Eliminate Label Damage and Application Issues A simple defect can derail even the best labels. It’s hard to convey quality if your label is damaged or has visible application issues. It’s like that proverbial coat we keep mentioning – a visible tear is going to overshadow even the snazziest jacket. There are a few measures that companies can take to prevent label damage and defects. Print protection plays a pivotal part in proactively protecting product labels. No matter what type of product you sell, any form of friction could damage your design. Potential threats like water, oil, and other substances make print protection essential for defending your product labels. As for application issues like air bubbles, wrinkles, and more, it’s important to work with your label printing and applicating partners to identify potential issues ahead of time. There are plenty of potential reasons for label application defects, so you’ll want to address the following factors.
Showcase the Quality of Your Products with Stunning Labels The right label makes a direct impact on driving consumer behaviour, but it takes a good printing partner to turn your designs into a reality. . . . Blog sourced from https://www.bluelabelpackaging.com/ Because digital printing doesn’t require the creation of a press plate, it offers a number of advantages over offset or flexographic printing. These advantages include:
Faster Production Time Digital label printing doesn’t require the creation of press plates, which shortens setup time. This can lead to faster production time and order turnaround. Variable Imaging Because the printer recreates the image with each print, digital label printing allows for variable imaging. Using information from a database, text and graphics can be changed on each printed piece. Labels can be printed with consecutive numbers or multiple barcodes. It’s even possible to print multiple versions of the same label. Smaller Label Print Runs In traditional printing where it was necessary to create and pay for the press plates for label print runs, small and medium print runs could be cost-prohibitive since there were fewer labels to spread this cost to. Without this additional expense, digital label printing is an affordable option for small and medium print runs. Print Labels As You Need Them Smaller label print runs and faster turnaround times offer companies options for more effective print management. Digital label printing offers companies the flexibility to print what they need when they need it. This also allows brands or companies to change labels regularly, such as when testing new branding or keeping up with changing regulations. Exceptional Print Quality In the early days of digital printing, it was relatively easy to tell the difference between something that had been printed on a digital printer or offset printing. But with advances in digital printing technology, today’s digital printing can match the quality of offset or flexographic printing. For example, HP indigo printers can exceed the resolution of traditional printing. Additionally, because each print is created independently, every print is the same. There is no variation in quality throughout the print run. And with automated colour calibration options, you can be assured of accurate colour matching. Faster Proofs The minimal setup time of digital printing speeds up the process of creating and approving proofs. Which ultimately speeds up the process. Expanded Media Choices Depending on the type of digital printing technology used, digital label printing can offer an extremely large media range. For example, HP Indigo printers can print on over 3,000 substrates including synthetics, dark media and metallics. Article sourced from https://teamdls.com/ No matter the specific industry or facet of a business, almost every established company needs printed materials at one time or another. For projects large and small, simple or complex, a reputable printing company should do the job well. Whether a business requires business cards, marketing materials such as brochures or banners, or even stationary or postcards to send to customers, it’s crucial to choose the perfect printing company in Cape Town for the task ahead.
With hundreds of printing service companies to choose from, the decision can be difficult. Doing the necessary homework beforehand will be well worth it later on. How else can you know that a printing company is trustworthy? Or if you should choose to go local or online? To narrow down the list of printers, read over the following characteristics of what makes printing companies in Cape Town good. These traits are all essential variables to consider when you’re wondering how to choose a printing company. Check for Affordability Cost is the first variable that most people consider. While businesses may spend more money on the highest quality possible, many printing companies have cost-effective solutions that can offer similar quality for lower prices. A good printing service company will have a balance somewhere in the middle—high-quality services at a competitive and affordable price. You should be able to get great deals alongside great results. Ensure They Have Extensive Printing Knowledge Naturally, a good printing company should have extensive knowledge of the printing industry—of the past, present, and future. The company’s services are essentially useless if they don’t utilise them to the best of their ability. For those companies with comprehensive expertise in their field, supplying assistance for your particular print jobs should be no problem. The industry grows broader each day, which continually requires companies to be creative and stand out with their personalized, above-par services. A quality commercial printer should be able to help you with each step of the process, from the beginning design aspects to the selection of finishing printing methods and techniques. Only with the proper knowledge can they produce the best results. This requires a company to be straightforward and professional from the get-go. Certify They Provide Quality Customer Service Communication is everything in business. When choosing a printing company for your business, you’re going to want one with clear communication methods already in place for both parties, offering the customer peace of mind and the supplier a clear path to solutions in case of unforeseen situations. A client should be able to reach out easily and be heard throughout the entire duration of a project, whether that be by phone, email, or other online networking means. Before selecting a commercial printer, it’s vital to ensure a dedicated manager is available to handle any professional printing needs for a business. Printing companies that are well-established should be able to provide project management services skillfully. They should also be able to handle the entirety of a project under one company for the most efficient process and top-level customer care. Look at Their Paper Stock and Ink Options A major characteristic that indicates a good printing company goes beyond its particular services and right into its supply options. A company that remains relevant and current should offer options for marketing materials that are trendy and relevant to today’s society. Due to a steady improvement of equipment and stock over the years, the creation of printed products can be a fine-toothed process of innovation nowadays. A quick check on a printer’s paper stock and ink supply options will provide information on how modern a company is. Ensure that they can provide samples before you make a final decision—it’s the best way to know you’ll get the services you deserve throughout your business with them. A good printer will take pride in providing customers with products that not only fit their own seal of approval but fit a business’s clear-cut needs and wishes as well. For those eco-friendly businesses that aim for the highest level of sustainability, many printers even offer green options to reduce the environmental harm that results from an order, such as the use of recycled paper and organic compounds or soy-based inks. A good commercial printer can ensure that its operations include environmentally sound practices when it matters most. Consider a Wide Availability of Specialty Techniques A trustworthy printing company is well-equipped to meet individual needs. No two businesses are exactly alike, and neither is each project that a business may have. Beyond basic printing methods, a variety of speciality finishing techniques can enhance a printing project to appeal aesthetically to viewers. The commercial printer you work with should have a wide availability of these techniques to choose from. Some examples of these speciality techniques include debossing, embossing, foil-stamping, painting edges, and die-cutting. Any of these techniques can add a subtle touch of elegance or enhance the texture and design of a printed piece. Foil-stamping is a particularly popular and sought-after finishing technique to add a little something, something to printing projects. Many printing companies offer this technique to give clients the results they desire. Confirm a Quick and Efficient Delivery Process Without a doubt, a good printing company is one that can deliver on its promise of a quick turnaround time for a client. When you put in an order with a commercial printer, the exact completion timeframe should be clear from day one. Not every company can produce a large number of high-quality materials within a short timeframe, so a business should go for a printer that can offer quick delivery when it’s most important. No one wants to get stuck without the necessary materials in hand—or receive their materials in less than ideal conditions. A good printer will develop a business relationship with a client that endures long-term for the benefit of both parties. . . . Info sourced from https://www.hopinc.com/blog/ Every small business needs to let potential customers know about its products and services. This is most often done through social media platforms, websites and email marketing. But, one of the oldest marketing methods, the humble flyer, is just as strong as ever and shouldn’t be dismissed. Below we explore the importance of every small business printing flyers. Why you need to use flyers
Flyers are an easy and effective way to tell people on the street about your services and products. They may have never seen your website, or may not be on social media. Even if they are online, they may take more notice of a flyer that is handed to them rather than scrolling through their news feed. Our attention spans are sadly getting shorter, so a flyer is a quick way of grabbing that potential customer’s attention. You need to get it right You need to take time and plan your flyer - a professionally designed and printed flyer will make a much better first impression than a handwritten one, and first impressions really do matter. Using an online print design service will not only make the process effortless with its step by step guide and online checks, but it will also save you a lot of time. Choose the main points It’s vital that you get your main points across, and that this information is quick and easy to read. We are more likely to read a flyer when it features bold and large type, as opposed to small font. Keep to the main facts, keep it simple and always use your company logo. Always print in colour You cannot underestimate the importance of colour on your flyer. Always try to avoid printing in black and white unless your design requires it. Try to limit your colour choice to two or three and that it makes the print easy to read. Using too many colours can appear messy and make the information more difficult to process. . . . Source: https://printperfection.postach.io/post/why-its-important-for-every-small-business-to-use-flyers The popularity of craft spirits continues to soar off the back of the well-established craft beer and cider markets. Handcrafted, small batches, locally sourced ingredients, unique flavour profiles: these brands are innovative and experimental. In turn, packaging plays a key role in expressing a brand’s unique story. Here we talk you through four design trends playing out in the craft spirits space and the practical ways you can incorporate them to create memorable labels. Design trend 1: Old school with a contemporary twist Communicating luxury and status, this design trend uses nostalgic, historic or vintage cues to convey the brand’s story. To create this look on a label, consider:
Design trend 2: The Bootlegger look Inspired by the prohibition era, this look uses a hand-drawn, raw design aesthetic full of mystery. Some of the practical ways to create this look include:
Design trend 3: Modern, clean and contemporary A fresh, fashionable and Instagrammable design feel that can be captured with label elements such as:
Design trend 4: Botanical, natural and organic
A look influenced by nature that is soft and harmonious, with luxury, fashion and sustainability cues. Consider using:
Interested in more label inspiration or getting the help of label printing pros to design and make the perfect labels for your products? The right label printers will be delighted to advise you and most helpful in getting your labels printed. . . Article source: https://bestflyerprinting.tumblr.com/post/682792110345388032/how-design-trends-can-be-translated-into If you are considering having labels or stickers printed, you will most likely be considering vinyl stickers as a viable option. This blog post explores why vinyl sticker printing is a great option for many individuals and businesses and takes a look at the various vinyl sticker options in more detail.
Incredibly versatile Unlike other materials, vinyl can withstand oil and water damage without its appearance or quality altering, this makes it ideal for use in a number of locations, e.g. both indoor and outdoor, and for a variety of products, e.g. food labels. Waterproof adhesive and UV resistant ink ensures that vinyl stickers placed outdoors can withstand the rain and harsh sun without smudging or fading in colour. Unlimited possibilities Vinyl sticker printing can be completed in numerous shapes, and the finished vinyl stickers can be additionally cut to any size. Vinyl can be cut easily, ensuring should you suddenly be struck with inspiration to create a new sticker shape, you can create it effortlessly. Which vinyl sticker printing option is right for you? There are multiple vinyl sticker options available, we discuss some of the most popular options below… • Clear vinyl stickers and labels Clear vinyl stickers are very popular as they have an 'invisible' effect. As the stickers do not have a coloured background, the sole focus of the sticker is the logo/label, making this design very popular for brands who value the aesthetics of their company. • High tack vinyl stickers and labels If you need ultra long-lasting vinyl stickers, high tack vinyl may be the right choice for you. High tack vinyl stickers and labels provide an extra secure stick, meaning they are suitable for applying to almost every surface, including wood, without peeling or cracking. • Fluorescent vinyl stickers and labels Want to grab people's attention quickly? Fluorescent vinyl labels and stickers capitalise on the neon trend and are available in red, green, orange and yellow vinyl. Bright vinyl stickers are particularly popular with marketing campaigns as they capture attention quickly. • Metallic vinyl stickers and labels Like fluorescent vinyl, metallic vinyl stickers, available in a range of finishes from gold to mirrored silver, are incredibly attention-grabbing and have a luxurious feel. If you want to send a message of elegance and quality with your labels and stickers, metallic vinyl stickers may be the right option for you. Waterproof vinyl stickers and labels for every occasion Water-resistant labels are available in either a permanent or removable adhesive, ensuring that you can select the finish that best suits the requirements of your labels and stickers. For stickers that may need to be removed, e.g. stickers that are for promotional offers, a removable adhesive is a great option. Aside from adhesive, vinyl stickers can also be customised via different aesthetic finishes. Custom stickers are available in either a matte or gloss finish, ensuring no matter what style of sticker or label you need, it is possible to create it with vinyl sticker printing. Get custom stickers and labels printed today! If you need vinyl stickers or would like advice about which vinyl sticker is right for you, check out Asset Print’s sticking printing page! Our expert printing team is made up of sticker and label specialists who would love to help you create the perfect sticker for your needs or business. Our order system is simple to use, ensuring you can receive your stickers and labels as quickly and effortlessly as possible. Article found on The Digital Print Shop blog Flyers are one of the most effective, yet affordable marketing tools available. They’re cheap, fast to produce, whilst being both attractive and informative.
However, not everyone has the tools and the skills to design their own flyer. Most professional tools such as Photoshop or Illustrator are too expensive or complicated to use, and whilst hiring a graphic designer to create your flyer is a good option, they are expensive and take time. Luckily, there are tools available online that you can use to design your flyer, like Canva, and once you have a design you can send it to printers like Asset Print to ensure your fantastic flyer design is printed professionally, with the artwork checks and years of experience. Here’s how to make a flyer online: Step 1 What do you want to say? Consider all the information you would need on your flyer; make a list and if needed prioritise. Also, start thinking about how you would like to arrange it on the flyer. Where do you want to place pictures, text, titles? A flyer needs to be eye-catching with a combination of vibrant colours and attractive design to draw attention. Your initial and largest piece of text needs to be the most engaging, whether it’s a discount or a famous DJ; you need to identify what is it that is going to encourage rando’s to peruse further and seek you or your event out. Speaking of, remember to always have your contact info on a flyer, usually in bold but in smaller text, in the bottom right or left-hand corner of the flyer. Step 2 What template do you want to go for? Here, you can also choose the size and orientation of your flyer, for example; do you want it to be a single-sided or a double-sided flyer? Regarding size, A5 is the most used size for flyers as they are compact, but with enough space for your designs and message, plus; people are just more likely to take them. For more personal messages A6 is used and when trying to make announcements rather than “call to actions”, A4 is used, for higher visibility. For more information on flyer sizes, look here!. Finally, you should also choose a design template according to your industry/event/reason for making a flyer. Canva for example has millions of professional pictures and templates to choose from. Step 3 Once you’ve chosen your flyer template, you can begin editing the design to your preference. Canva is equipped with hundreds of different stock photos, graphics, and fonts you can use. If you want to use your own photos or existing design, most online tools have an upload feature. This is where the prioritised information from above comes into play, remember; eye-catching text, informative text and your contact information/event details. A good tip for providing info is using bullet points, they’re more attractive than just a wall of text and are much clearer. Remember to also be clear with date, time and location, use full addresses and dates; 25/09/2020. After all, the last thing you want is to have made people invested in your event and then end up in the wrong random field in Cornwall. Don’t limit yourself to simply changing the graphics and text of your template. Add or remove images or text. Tweak the colours, fonts, and maybe even the layout. Just because you’re using a flyer template, it doesn’t mean you shouldn’t give it your own flavour. Step 4 Once you’re done editing your flyer, save your work then continue on to choose your print preferences. In this step, you can choose how you want your flyer printed (surprise). Choose whether you want thick or thin paper. Choose whether you want a matt or gloss finish to your flyer. Not sure what to choose? Check with your flyer printer! Step 5 Once you’ve finished designing and choosing your printing preferences, it’s time to finish your order. In this step, specify how many flyers you want to be printed and your turnaround time. When you’ve decided on that, all that’s left to do is pay for the printing. . . . Blog sourced from https://www.helloprint.co.uk/ Canvas prints look great on the walls of your home or office. Capture the moments in your life that matter and make them last forever with canvas printing. A canvas print makes an affordable and thoughtful gift. If you have a special occasion for a loved one or a friend coming up, consider getting them a print to show them how much they matter to you.
Canvas prints are an excellent choice for stylish décor in the home and office. From floral canvas wall art to personalized images, there are plenty of design options. Here a list of suitable occasions where a canvas print would be the perfect gift. Weddings Is your best friend getting married? Everyone has to bring a wedding gift to the party, so – what are you taking? Instead of getting your friends a toaster to commemorate their love, why not choose a canvas print instead? A canvas print is a great gift idea for newlyweds. The chances are you have plenty of photos of your friend and her partner on your phone. Take some time and go through your archives to select your top 10 pictures. Ask your other friends for input and narrow your choices down to the top 4 to 6 photos of the happy couple. Get professional canvas printing done professional printer like Asset Print, to create a collage design for your friend and her partner and present it to them with a speech at their reception. Father’s and Mother’s Day Where would we be in life without our parents? We all rely on support from our family when times get rough, and your parents probably mean the world to you. Show them how much you care by arranging a canvas print for Mother’s Day and Father’s Day. Gather up your best photos of the family where your mother or father plays the central figure in the image. Follow the same process of picking out your top 4 to 6 photos and get help from your siblings if you have any. Present them to your folks with breakfast in bed and watch them try to choke back the tears. This kind of thoughtful, personalized gift beats anything you could buy them online. Birthdays Do you have a friend or family member with a birthday coming up soon? Instead of wasting your money on a gift they won’t ever use, give them something they’ll remember forever. A canvas print featuring a collage of the best moments of your friendship is a special gift that melts the heart of the recipient. Go through your best pictures of you and your friend. Include other people that are close to both of you in your relationship. Take the best 20 images and ask your canvas printer to design a 4-board canvas print using four individual canvasses to capture a different theme in each piece. For instance, on the one square, it could be pictures of just you and your friend. One another, its pics of everyone you know, another square could have only pictures of her, and the final square – well, we’ll leave that to your imagination. Celebrate Friendships As just mentioned, friends are a special blessing in life. Where would you be without the support, counsel, and advice from your best friends in life? Friends matter deeply to all of us, and being a good friend to people is part of being a functional human being. If your friend has a special event in their life coming up soon, celebrate it by getting them the gift of a canvas print. If she’s graduating from college this year, then take photos of her on the graduation day. Images of her receiving her diploma, tossing her hat in the air, and hugging family and friends will all work well in a college. Take the photos to your canvas printer and ask them to design a canvas print that includes as many photos as you like. This print makes for a thoughtful gift that will leave your friend breathless in appreciation. Celebrate Relationships and Anniversaries If you and your partner have your anniversary coming up, do something different with your gift idea. A canvas print offers you a great gift idea for your loved one. We’re sure you’re both trying to save money, and a canvas print is an affordable, but creative way of getting your partner something they will remember forever. Choose the moments in your relationship that you remember fondly. Visit your canvas printer and ask them to design a collage of your favourite memories. Your partner will love this gift. It shows that you spent time and effort collating those memories that were important to you. It’s a far more impressive gift than merely picking out a piece of jewellery. Watch the look on your partners face as they open your gift and see the collection of carefully selected photos that bring the memories flooding back to life. There won’t be a dry eye in the room. Celebrate Achievements Did you or your friends just bag a prize deer on your hunting trip? Did you just buy your first Ferrari? Maybe you just got a check for a million dollars? We all need to cherish and remember these life events. Sure, it’s OK to pull out your phone and look at the picture from time to time, but what if the picture tells a story? For instance, if you did bag that prize axis deer in Maui on your last trip to the island chain, you might want to get that photo printed on canvas and hang it above your bar at home with the antlers. Every time someone sees it, they’re sure to ask you about it and get the story out of you. Celebrate a Life Milestone Was there a moment in life where things changed for you forever? Capture that moment on a canvas print and remember it always. Whether it’s a child’s christening, or you crossing the finish line in a marathon, a canvas print is a perfect way to commemorate these occasions. If someone you know or love has a special celebratory day coming up in their life, surprise them with a canvas print. The print can help them reflect on the events leading up to the celebration. For instance, if you’re looking for a gift for a friend that’s a lawyer, get them a canvas print of them graduating from law school. Give Your Sibling a Collage If your brother or sister has a birthday coming up, they probably are dreading your next gift. Most siblings have the habit of unintentionally giving each other the worst gifts. However, you can break this trend by giving them a canvas print for their birthday present this year. Choose 10 to 15 photos of you and your sibling together during good times. Give them to the canvas printer and let them design a collage. Your brother or sister will love this gift, and you’ll probably spend a few hours revelling in nostalgia as you look over the photos together. Remember a Loved One Losing someone is a tragedy that all of us have to deal with at some point in our lives. Whether the loss was unexpected or a natural event, dealing with the emotions that occur during the morning period is challenging. If a member of the family or a close friend passes, commemorate their life with a canvas print. Choose a few photos of the best moments of your time together. Have a canvas printer design a collage and print it out on a large landscape. Present it at the wake or funeral, and let the guests talk about the special times you all had together. A canvas print is a great way to celebrate life and remember those special times and relationships we forge with others. Capture the Feeling of a Dream Vacation Do you have an ideal dream place where you want to be right now? If it’s your dream to retire to a wood cabin in the mountains or a beach house on a sandy stretch of shoreline, give your mind something to focus on. Gifts for Christmas Choosing a Christmas gift can often be a difficult task, here canvas printing makes your Christmas gift shopping that bit easier for you. In Closing – Choose a Quality Canvas Printer Whether you’re printing photos of people or floral canvas wall art, you need to work with a good canvas printer. Before you place your order, make sure you check on the reputation of the canvas printing service you’re thinking of using. Check out their profiles on social media and look at what other people say about the printers work. Call the printer and ask them what technology and inks they use. As a final tip, always inspect your print before you take it home. Original article from https://parrotprint.com/ Did you know it only takes around seven seconds to judge someone when you first meet?
That’s right. You’ve got seven seconds to smile, make eye contact, speak with poise and shake hands. But it’s not just what you say. Your non-verbal communication speaks volumes about you and your business. Especially when making that all-important first impression. So assuming you get a positive reaction right away, how do you maintain it until the end of the conversation? Dressing smart helps. Being polite is a must. But neither will matter much if you fumble the business card exchange with a new client or customer. Because that moment is about more than swapping contact info. The following tips will help you build rapport and look attentive when sharing and receiving business cards. First, take stock Opportunity knocks anytime, anywhere. So, be ready to own it. Make sure you carry enough business cards on you for any occasion. It's embarrassing to have to make an excuse if somebody gives you their card and you can’t reciprocate. And even if it’s true, “mine are at the printers” sounds about as credible as “the dog ate it!” Keep your cards close at hand No one looks confident when they're rifling through their pockets. Show how well-prepared you are by having your cards close to hand. This not only looks professional, but you never know where or when you’ll meet your next client. Share fresh business cards every time A sturdy business card holder keeps your cards clean and crisp. And while sharing a fresh card from a holder looks professional, storing your new contact’s card alongside your own shows consideration and attention to detail. Follow the other person’s lead In the same way, a fumble-free baton pass maintains speed in a relay race, a frictionless business card swap keeps the momentum of your conversation going. Try this: when you receive a business card, accept the card in the same way the other person offers it to you. If the person you’re speaking to presents their card with two hands, accept it with two hands. This gesture is a practical way to overcome any language or cultural barriers when networking abroad. Maintain comfortable eye contact You know that making eye contact is important, but how much? Too little and you may seem disinterested. Too much feels intense and a bit creepy. Regular eye contact lasts about four to five seconds before you tend to look away. When you’re speaking to someone you’re comfortable around, you look the other person in the eye when talking or listening, then look away to reflect or ponder your next thought. A good rule of thumb is 50/70: maintain eye contact 50% of the time when speaking and 70% when listening. Put your business cards to work You don’t always have to wait for a formal introduction to share your business card. Here are a couple of scenarios where sharing your card can feel personal even when you can’t introduce yourself in person. Include your card in product packaging Etsy sellers and other independent online business owners often include a business card in their packages. Adding a handwritten thank-you note alongside your business card makes the moment someone unboxes your parcel personal and memorable, and encourages them to get in touch with you. Create cards people can’t resist picking up There are countless opportunities to leave your cards everywhere from shops and restaurants to libraries and town halls. This makes it easy for people to find your contact details when they’re looking for a local provider. But if you want yours to stand out, it’s essential to make your business card irresistible. Add business cards to your promo pack When you package different marketing materials in a folder, you should include your business card at the front, so it’s the first thing people see when they open your information pack. Presentation folders come with a pre-cut space to slot in your card with your contact details facing up. Business card etiquette takeaway: the do’s and don’ts when receiving a business card DO
When sharing your business card DO
Did you find this article helpful? If you know anyone else who could benefit from these practical business card etiquette pointers, share this post with them. . . . Article from https://bestflyerprinting.tumblr.com/post/668797729050411009/6-practical-business-card-etiquette-tips-did-you The Difference Between Vinyl Stickers And Decals, And Printing Vinyl Sticker Whether it’s vinyl stickers for your car bumper or just a simple paper sticker for a name tag. There is a lot to consider when looking at all the options. Often it can get confusing especially when ordering online and sometimes the finished product isn’t quite what you envisioned in the first place. Hopefully, this article managers to bring to light all the “need to know” when it comes to the sticker game. Stickers come in many types with several different mediums, surfaces, and finishes which creates many permutations of the simple sticker. The different stickers also have a need for different methods of application. Often people, companies, and charities will use these methods to portray their brand in a certain way. This is where the design element of these stickers becomes an important piece of the puzzle. The design process is often the beginning of the timeline for stickers and is therefore crucial to understand.
Medium/Type of stickers:Firstly, you need to consider is which sticker medium or type you want to select. Proper type is essential when trying to get the most out of your stickers. Stickers are commonly printed on either paper or vinyl. Knowing the differences between these two will help ensure you get the results you desire. Paper labelsThese are the most straightforward to achieve and the most cost-efficient stickers. Paper labels are perfect for labelling plastic sleeves, glass jars or food packages and many more instances. The only issue when considering these labels is that they are not water- or weatherproof and should be considered for indoor use only. The labels are quick to fade and tear, so short term use is optimal for these stickers If you need water-resistant stickers, look for matte label paper and make sure that pigment ink is being used on a pigment ink printer and not a dye-ink printer. Pigment ink is widely known for its archival properties. Other weatherproof options are vinyl stickers or decals. Vinyl Stickers versus Vinyl Decals You may believe that vinyl stickers and vinyl decals are pretty much the same things. Well, that’s probably because they are. Yet there are some differences, and it is important to know them when deciding whether to purchase between the two. Which surface you are sticking on, and the purpose of sticking are also key factors to consider. It mostly depends on the final product. To put it simply, if you’re looking for a simple monotone (one colour) design, then a decal is what you want. However, if you’re wanting something that is detailed and with a selection of colours, then it’s a vinyl sticker. Allow our list below to elaborate on the differences which should clarify any confusion. Vinyl Decals:
In cases where the design is too intricate, although monochromatic, a vinyl decal is not the correct choice when choosing between the two. We produce them as stickers that are printed onto transparent vinyl. The result is a product that looks a lot like a decal but has all the properties of a vinyl sticker. Often you will hear the term die-cut stickers. This process or cut is implemented once the stickers have been printed, and the same machine cuts contours out of the machine. This process is similar to the decal process, but the difference is that it cuts all the way through the sheet on which the stickers lie on. This creates a die-cut sticker that can be taken out of the roll of vinyl. (This is perfect for stickers that will be given out in singular portions. Applications for Vinyl Vinyl stickers for Cars or VehiclesWaterproof stickers are the best choice on farm and construction machinery, delivery vans, trucks, trailers, and other vehicles. Therefore a vinyl sticker or decal should be the appropriate choice in the matter, as they are waterproof and weatherproof. Stickers on Boats, marine equipment, and similar surfacesAn obvious choice, Vinyl. Stickers for boats and marine equipment should be waterproof. This goes for the interior of the boat as well. Even if the stickers aren’t immersed, they are often exposed to air that is thick with mist or water precipitation. Food packagingFood packaging for refrigeration, vinyl is the way to go. Condensation is common in food packaging. Regular stickers will lose quality in very damp areas, which could lead to the possibility of your products being unfit to sell. A small difference in the choice of stickers could lead you to a big save in packaging costs. Design Tips Software Color match.CMYK is the most commonly used form of colour combination for home printing or digital printing. This process involves layering colour ink in dots, which will lead to a recreation of the digital version. CMYK colour matching will give you good, close and accurate results for a reasonable price. A second option for vinyl stickers is the implementation of Pantone colour. Pantone is a superior option for total colour correctness and consistency, especially for stickers that involve a large area of solid colour. Yet these are harder to achieve and would increase the price compared to the use of CYMK values for colours. Choosing the right colours.Lighter colour values don’t always work well with the CMYK process. In many instances, colours on the lightest 10 percent of the spectrum don’t translate at all. All this means is that your sticker’s subtle yellow or pink colouring can look white to the casual observer — a look that can wash out your design. Similarly, designs that incorporate a lot of blacks will vary in effect depending on what colour balances in the design make up the black tone. In other words, the colours on your screen that combine to create your black tone will determine which black and colour ink ratios are on the page. Detail versus simplicityAlthough a detailed design always holds merit, when coming to stickers sometimes (or mostly) a simple design will work better in terms of colour and end result. Super detailed versions will often lead to costly outcomes that do not always work out. The cut will be difficult to achieve as well as the stickering process. Normally bold and simple stickers are visually more effective (normally) and much better in terms of cost. Why Stickers? A Physical Form of Social MediaPromotional stickers are just physical versions of how people interact over social media. People were ‘liking’, posting, pinning, tagging and starting conversations with stickers long before the Internet. Designed and distributed properly they continually generate low-cost exposure, impressions, and word of mouth marketing, much like how visual elements work on social media. Stickers are perfect for your brand exposure (logo Stickers)Online marketing is highly effective yet it is difficult to achieve due to the vast competition currently. Ad blindness is becoming a thing, therefore it is important to create brand exposure in different, non-digital forms of the avenue. Promotional logo stickers are that they help you stand out from the crowd. Your logo appearing in different and unusual places (car bumpers and laptop covers) will have little competition as well as a unique way of exposing your brand. A“Gift”Quality stickers have a higher perceived value than other promotional mediums (business cards, brochures, flyers, etc.). They are viewed more as a gift than “advertising”. People enjoy collecting stickers and sticking them on their own materials. People feel like they customising what they have, whether it be their laptop, car bumper or even wall – people enjoy applying their own personal touch to make their “things different” compared to everyone else. Place and PromotePlace and Promote Promotional stickers, of course, are not always gift products. They are also an inexpensive way to brand products, packaging, signage and service equipment. You can’t always rely on others to become advocates sharing your message and product, but you can do it yourself in a tasteful and effective manner wherever possible. Micro Marketing/Identity DevelopmentBecause of the succinct nature of a promotional sticker, the process of development and design can help clarify and focus other marketing efforts (logo, website, advertisements, business cards, headlines, press releases, etc.). The same core questions need to be asked and analyzed:
Sell as A Profitable ProductPromotional stickers can also become effective objects themselves if they are done correctly. A brand name, slogan or image can become a product that’s sticky. If you have retail options, a specific approach to a particular market, or fans and supporters, you could build a sticker with a perceived value sufficient to warrant people willing to show it off and pay for the privilege. Just make sure that the sticker suits the individual needs and preferences of the consumer, not just your own needs for marketing/branding. To sum up, advertising is about relationships; connecting to people who will benefit and are willing to support you what makes you unique and important. Stickers can be used to reinforce the connection in several ways and promote the spread of the term. That’s sticker marketing–using one of the lowest-cost, maximum exposure marketing tools available to communicate and reinforce. But note that sticker marketing, like any form of marketing or advertisement, requires proper planning, design, and execution to optimize its effectiveness. Original article source: https://www.topcopy.co.za/ The Value of a Vinyl Banner Most businesses introduce a new product or service from time to time. It’s a great strategy to keep people interested and coming back again and again. But new products and services don’t win much profit if people don’t know about them. That’s where a vinyl banner can play a role — touting the latest and greatest in a captivating, attention-drawing manner. But what makes for a good vinyl banner? What should be on it and where should it be placed? These are things we’re going to talk about today, so you can make plans to announce your new offering confidently and efficiently. According to the International Sign Association, banners are the least expensive yet most effective type of signage you can buy. Not only do they look great for years, but they can also be used again and again both indoors and out. And you can literally use them for a myriad of profitable marketing campaigns. Signs prove so effective that American Express lists signage many times over in their top 25 ideas for marketing your small business. Vinyl Banners Grab Attention Imagine reaching every single bit of the foot traffic and vehicle traffic that passed your business every day. That would certainly boost your business profits! And while vinyl banners can’t promise to reach everyone, they’ll certainly reach a whole lot more people than you’re currently reaching. In fact, FedEx’s famous “What’s Your Sign” survey discovered that 76% of Americans would enter a store they have never visited before based on the appeal of a sign. Now there are some great odds to increase your foot traffic! Vinyl Banners Increase Profits Have you ever wondered about the least expensive way to increase sales? Try a vinyl banner. Whether you’re in a storefront, at a tradeshow, or in the back corner of a farmer’s market, an appealing sign can do the job. 68% of Americans have purchased a product or service because a sign caught their eye. There are not many better ways to inspire your customers to purchase something great you have to offer than with a beautiful vinyl banner. Vinyl Banners Start Conversations Whether it’s a simple design, a colourful message, or a clever phrase, signs can get people talking. Here’s a statistic to think about: 75% of consumers have told their friends about a store after reacting to that store’s signage. Signage is often the visual marker to let people know where your business is located. You lease or own the building that houses your business, and every square foot of outdoor surface is an opportunity to market to people. Think about your unique offerings, and consider a vinyl banner or two to advertise that offering. Vinyl Banners Make Your Business Memorable 79% of American’s remember a business based on its signage. And there’s a simple truth about advertising: the greater number of exposures, the greater potential you’ll convert the viewer. Make sure that daily commuter sees your business on his way to and from work. Or that mom sees your vinyl banner offering every time she runs her kids to and from school. A new look your business’s way due to a well-worded, brightly-coloured vinyl banner might make the difference between a passing glance and a lifetime customer. Keys to An Effective Vinyl Banner
Anyone can slap together a sign. (Just like anyone can bake a cake… That doesn’t guarantee you want to eat it!) There are a few key ingredients to include in an effective sign:
If you’re ready to grab attention, boost your profits, start conversations, and make your business more memorable, speak to a professional printer about a vinyl banner for use inside and outside your establishment. Article from https://printingcapetown.wordpress.com/2021/09/30/why-vinyl-banner-are-a-great-choice-for-marketing-new-products-and-services/ |
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